Sacramento County District Attorney Anne Marie Schubert is taking to texts to get her message out in her bid for re-election in June.
Schubert for two months has sought the support of potential voters via messages that pop up on cellphones. Text messaging, said Schubert campaign manager David Gilliard, is just “another tool in the tool box” of a political campaign. Real Justice, which supports Schubert's challenger Noah Phillips, also targets potential voters via texts, said Vince Duffy, Phillips' campaign manager.
Campaign texts, though not new, are part of a growing base of media strategies raising concerns among voting rights and privacy advocates. Campaigns, they say, have access to an increasing amount of voters' personal information from which to build detailed profiles of potential voters.