With about two weeks to go until Election Day, candidates across the country are in the final sprint.
Right now you're probably getting bombarded with texts and calls and finding your social media accounts inundated with personalized political ads.
In the age of social media, personal data is taking center stage in the battle for your vote and political data collection is a booming business.
These targeted messages, designed just for you, have become a powerful tool in the relentless effort to win your vote.
But have you ever wondered how campaigns are getting access to your personal information?
It's incredibly annoying and invasive, president of the nonpartisan California Voter Foundation Kim Alexander said.
She first started looking into voter privacy more than a decade ago.